18luck

To comprehensively enhance Customer Relationship Management (CRM) capabilities and drive digital transformation, IPI recently held a grand CRM project kick-off meeting. Senior company leaders, project team members, and relevant department heads attended the meeting, marking the official launch of the company's CRM system upgrade project.

In his opening speech, the company’s Chairman emphasized the strategic importance of the CRM system, stating, “The CRM project is not just a technological upgrade but also an innovation in management philosophy. All departments must collaborate closely to ensure smooth implementation and empower business growth.”

As market competition intensifies, customer resources have become a core asset for enterprise development. This CRM project aims to introduce an advanced customer relationship management system, integrate customer data, optimize sales processes, and improve service efficiency, thereby building a more intelligent and integrated customer management platform for the company. Upon launch, the system is expected to significantly enhance customer satisfaction and strengthen the company’s market competitiveness.